Are you planning on updating your menu, offering your guests a new service, changing your room or restaurant concept? We offer to complete your initial ideas (pre-testing) or conclusions (post-testing) and to quantify your guests’ support for the changes. Furthermore, MKG has developed a model permitting the measurement of elasticity/price: what variation in turnover in the event of a decrease or an increase in your prices (if you lower your prices are you going to win new guests and is this enough to compensate for the drop in prices?)
Objectives
Refine a new concept or a new service
Define a range of prices
Package an offering
Have elements at your disposal allowing you to improve your communication about the change
Anticipate obstacles
Applications
Test a new restaurant offering (Breakfast, Menu, concept, dish)
Test a new price range (measurement of elasticity/Price)
Test a new facility (restaurant, spa, bathroom, bar, etc.)
Refine a new concept or a new service
