Worldwide Consulting in the lodging, Catering and Service Industry


Destination assessment
/ Hotel development policy

You want to obtain a diagnosis of the quality and performances of the tourist accommodation at a specific destination: town, urban area, department, as well as its potential for development or restructuring. We intervene in defining a product development policy, determining development opportunities by establishment type and geographic sector.

 
 
 
Objectives

 
mkgProvide a diagnosis of the quality of the existing accommodation offering   
 
mkgEvaluate the commercial performances of existing units: occupancy rate, average price, RevPAR, etc...
 
mkgIdentify potential customer sources for accommodation units, as well as their expectations
 
mkgIdentify factors of change in the competitive environment and in demand
 
mkgEvaluate the development potential of the offering by type of establishment, category and capacity
 
mkgIdentify geographic sectors where developments should be favoured
 
mkgProvide recommendations in terms of time schedule
 
mkgEvaluate the impact of creating new units on existing establishments

 
Applications


mkgDevelopment planning of the accommodation offering according to the growing potential of demand e

mkgDefinition of development programmes for ZAC (mixed development zones)

mkgAssistance in decision-making at CDEC meetings 

mkgAssistance in restructuring the existing offering: obtaining grants…

mkgSearch for potential operators and investors


For any questions please contact us :
France and Western Europe - Sylvie BERGERET - Tel: +33 (0) 1 56 56 87 87
etudes@mkg-consulting.com
UK and English-speaking Countries - Vanguelis PANAYOTIS - Tel: +44 (0)2 07 26 69 023
v.panayotis@mkg-hospitality.com
Central Europe and the Middle East - Rafaël TSELIKAS - Tel: +357 22 44 23 21
r.tselikas@mkg-tr.com
Pour les visites mystères www.mkg-clients-mystere.com


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