You want to obtain a diagnosis of the quality and performances of the tourist accommodation at a specific destination: town, urban area, department, as well as its potential for development or restructuring. We intervene in defining a product development policy, determining development opportunities by establishment type and geographic sector.
Objectives
Provide a diagnosis of the quality of the existing accommodation offering
Evaluate the commercial performances of existing units: occupancy rate, average price, RevPAR, etc...
Identify potential customer sources for accommodation units, as well as their expectations
Identify factors of change in the competitive environment and in demand
Evaluate the development potential of the offering by type of establishment, category and capacity
Identify geographic sectors where developments should be favoured
Provide recommendations in terms of time schedule
Evaluate the impact of creating new units on existing establishments
Applications
Development planning of the accommodation offering according to the growing potential of demand e
Definition of development programmes for ZAC (mixed development zones)
Assistance in decision-making at CDEC meetings
Assistance in restructuring the existing offering: obtaining grants…