Is there a demand for your project? Are you going to meet your guests? What are their primary and secondary wishes? What are their preoccupations? What to offer them? At what price? Does the offer need to be packaged? Sometimes “traditional” market research is not enough, especially when a high level of investment is involved and a new idea or an innovative concept needs to be tested among your potential guests.
Objectives
Anticipate perceptions of a new concept or a new facility (spa, extension, new package, etc.)
Identify the profile of the potential clientele
Identify segments with potential
Anticipate obstacles
Define a range of prices
Have access to aspects of sales policy
Estimate the flow of future guests and estimated turnover
Applications
Set-up study (hotel, restaurant, tourist facility)
Anticipate perceptions of a new concept or a new facility (spa, extension, new package, etc.)
