Are you well-positioned compared to your direct competitors? What rates do they apply when they are consulted by your guests? What do they offer individual potential guests or in the framework of residential conventions, study days or group tourism? Rate benchmarking is a tool for monitoring the competition based on pseudo-purchases which, throughout the year, or at key dates, allows you to have access to your competitors’ rates and the discounts they offer. Tell us who your competitors are and we will tell you what their pricing policy is.
Objectives
Know your competitors and help you to position yourself
Refine your yield management policy
Access information concerning conditions for available rates (pre-payment, opportunities to cancel, negotiation margin, etc.).